A game’s name isn’t just a label— it’s the first message players get. For us at Red Iron Labs, finding the right name for MRDRBRS turned into a journey of community engagement, brand clarity, and testing assumptions. Naming a game is no easy task, but it’s one of the most […]
Monthly Archives: October 2024
5 posts
As we continue refining our approach in the game development industry, we’ve learned that pitching to game publishers is a completely different game compared to pitching to investors. Last week at the Alberta Game Series, as part of Bow Valley College’s Indie Ignition Accelerator program, we—along with four other studios—had […]
In this third installment of our series, we explore how Red Iron Labs integrates human-centered VR design into MiniVerse, demonstrating how collaboration and community engagement shape the future of VR. At Red Iron Labs, we focus on how the relationship between technology and the human experience is constantly evolving. After […]
As Red Iron Labs moves forward, we’re transitioning from organic growth to structured innovation. This new phase of productization offers clarity and predictability, while creating cutting-edge AR & VR experiences that will shape the future. As we mentioned in last week’s article, At Red Iron Labs, we’ve spent eight years […]
As we move into 2025, it’s time for us at Red Iron Labs to reflect on the past couple of years and focus on the road ahead. Introduction: Looking Back at 2024 Back in 2023, we set bold goals including expanding visibility, growing our community, and achieving key milestones for […]