As we design MRDRBRS, our goal is to create a game that connects with a wide range of players. We are doing this through thoughtful and intentional design. The future of VR gaming is about breaking barriers—between devices, platforms, and players. For us, cross-platform play isn’t just a technical feature. […]
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In the evolving landscape of gaming, audience engagement in gaming has become just as crucial as gameplay itself. This shift is transforming how games are experienced by audiences worldwide. Fans watch, cheer, and interact from the “sidelines”, and they are shaping modern game design. With the rise of streaming platforms […]
Social multiplayer for VR gaming isn’t just a feature; it’s how today’s gamers connect. From Muffin Fight to MRDRBRS, we’ve seen firsthand how multiplayer design brings players together and even pulls spectators into the fun. Here’s what we’ve learned about creating engaging social experiences in VR, with insights on spectator […]
Building business resilience is like training for a sport. This article explores how refining pitches, embracing feedback, and adopting a sports mindset have helped me grow stronger in the competitive world of business as an entrepreneur. Finding My Way in Building Business Resilience Growing up, sports and I didn’t get […]
A game’s name isn’t just a label— it’s the first message players get. For us at Red Iron Labs, finding the right name for MRDRBRS turned into a journey of community engagement, brand clarity, and testing assumptions. Naming a game is no easy task, but it’s one of the most […]
As we continue refining our approach in the game development industry, we’ve learned that pitching to game publishers is a completely different game compared to pitching to investors. Last week at the Alberta Game Series, as part of Bow Valley College’s Indie Ignition Accelerator program, we—along with four other studios—had […]
In this third installment of our series, we explore how Red Iron Labs integrates human-centered VR design into MiniVerse, demonstrating how collaboration and community engagement shape the future of VR. At Red Iron Labs, we focus on how the relationship between technology and the human experience is constantly evolving. After […]
As Red Iron Labs moves forward, we’re transitioning from organic growth to structured innovation. This new phase of productization offers clarity and predictability, while creating cutting-edge AR & VR experiences that will shape the future. As we mentioned in last week’s article, At Red Iron Labs, we’ve spent eight years […]
As we move into 2025, it’s time for us at Red Iron Labs to reflect on the past couple of years and focus on the road ahead. Introduction: Looking Back at 2024 Back in 2023, we set bold goals including expanding visibility, growing our community, and achieving key milestones for […]
Email outage restored! Over the last 9 years, our website and company has grown considerably. I’m proud to announce we’ve moved to our own high-end dedicated hardware for our website (yay!!) and much faster and better systems as we continued to outgrow the service capacity of our original web-host.
You are Invited! Muffin Fight Update Release Party! School’s out on Dec 22nd and we can’t imagine a better way to spend your afternoon than playing Muffin Fight and eating treats– no baking or cleaning required! We’ll be at VRCORE (NE Location) on Dec 22nd celebrating the latest release of […]
Augmented Reality is a great way to add additional information for things such as marketing, documentation, events, and social media. It allows you to augment what you can see in the real world with additional multimedia content such as videos, 3D Models, website’s, and more. Why Use Augmented Reality (AR)? […]